About Us
Why Aleph Circle?
Since the brutal Hamas terror attacks on Israel in October 2023, it has become harder — not easier — to be Jewish in Europe, the United States, and across the globe.
We’ve witnessed a surge in antisemitic hate crimes. Businesses and organizations with Jewish or Israeli ties are increasingly shunned, isolated, or discouraged from growing. Many who once felt secure in their identity or their partnerships now find themselves second-guessing their place, their options — and their support system.
That’s where Aleph Circle comes in.
Now more than ever, we must be resilient.
This is not about religion or ethnicity. It’s about shared values: freedom, resilience, responsibility, and the belief that people and ideas deserve to grow — not be excluded.
Principles
- We build alliances, not client lists
- We act quietly, but aim high
- We value integrity over headlines
- We are rooted in Jewish values, open to all who share them
The Name
- Aleph: The first letter of the Hebrew alphabet. A symbol of beginnings, leadership, and potential.
- Circle: A shape that reflects trust, equality and expansion.
Who We Are
David Lega is a dedicated advocate for human rights, an accomplished Paralympic swimmer, and a versatile leader whose career bridges the worlds of sports, entrepreneurship, and international diplomacy. As a former Member of the European Parliament (MEP), Deputy Mayor of Gothenburg, and Senior Adviser to the European Jewish Association, David has worked on the global stage, championing the rights of minorities, religious freedom, and initiatives that promote peace and security worldwide.
Caroline Sallmander is a results-driven business leader and strategic connector with over three decades of experience uniting people, resources, and ideas to create business opportunities and societal impact. She has built influential executive networks, driven growth at FranklinCovey and Manpower, and launched Mission Manpower – a sustainability program recognized as a model for corporate community engagement. Today, she leads a company that strengthens democracy through leadership, fostering collaboration, perspective-taking, and active listening across sectors.
Petra Kahn Nord is an experienced leader in diplomacy and strategic communication. As Nordic Representative of the World Jewish Congress, Head of Communications of the Official Council of Swedish Jewish Communities and Secretary General of the Jewish Youth Association in Sweden she shaped policy on combating antisemitism and protecting minority rights. Today, Petra is a Senior Adviser at The Labyrinth Public Affairs, helping companies and organizations navigate complex political and societal landscapes.